About
Fruit Generation

Headquartered in Yong Peng, the district of Batu Pahat, Johor, Fruit Generation Industrial Sdn Bhd is a one-stop durian supplier, specializing in the cultivation of durians for manufacturing durian-based food products. Armed with decades of extensive knowledge and expertise, Fruit Generation Industrial Sdn Bhd was founded by Mr Tan Xing Hong.

We have a total of 200 acres durian orchard, gaining a competitive edge in the industry. To date, our core business is the production of pure and natural durian puree for domestic and overseas markets.

We have positioned ourselves as a one-stop durian supplier. From cultivation, food processing, quality control, packaging to distribution, we are fully committed in every aspect of the business. We embrace the core values of an ethical business to produce products with an unmatched level of quality and flavour. In the hope to cater to the evolving taste buds of consumers, we continuously innovate to introduce new and delectable durian-inspired products.

Seek to be an icon of excellence, Fruit Generation always upholds its vision and mission, extending its reach and elevating the business to greater heights.


Our Vision

To be a market leader with strong global presence by promoting and exporting our products to many countries in the world.

Our Mission

We are devoted to provide high quality products and top-notch services to our customers.